Jerusalem Real Estate & Financial Coaching for
Anglos in Israel and Abroad
Personalized guidance that honors
your values, your budget, and your pace.
Whether you're making Aliyah, investing, or buying for the first time.
It’s hard to know where to start,
who to trust, and how to make the right decision.
You might not have clear answers about your budget.
You may be unsure which community will truly feel like home. And too often, agents push properties that don’t reflect your values or needs.
That’s why I designed a boutique experience tailored exclusively for buyers like you.
This is more than real estate
it’s about understanding your vision, guiding your decisions, and helping you feel empowered:
financially, emotionally, and practically.
Unlike agents who juggle listings and sellers, I work solely with buyers—no exclusivities, no pressure. My focus is on finding the right home for you, one that fits your budget, reflects your lifestyle, and feels right in every way.
By collaborating with all agents and homeowners, I ensure that you have access to the full landscape of opportunities.
My only agenda... is you!
Certified Finance Coach & Advisor
Clear, Practical Financial Guidance to Support Your Next Move
My goal is to help you make informed financial decisions that support your long-term goals—not just for a house, but for a home and a life you value.
Licensed Real Estate Agent
Helping You Find a Home That Fits Your Life and Community.
As a Licensed Real Estate Agent in Jerusalem, I offer more than property listings. I focus on finding you a home that aligns with your lifestyle, values, and future goals.
Why Work With
Me?
Practical Support That Combines Finance and Real Estate for a Seamless Process.
I’m here to make buying a home feel clear, manageable, and aligned with your values—so you can focus on building a life in a place that feels right.
Meet Pnina Merzel
I’ve made this journey myself, and helped many others along the way.
With a background in life coaching and financial coaching, I bring both real-life understanding and deep listening to every conversation.
This isn’t just about finding a property. It’s about finding stability, financial clarity, and a sense of belonging. I’m here to walk with you, step by step, so you feel confident and supported through one of the most meaningful decisions of your life.
Testimonials
Real Stories. Real Results
"I would love to be a reference for Pnina Merzel..."
"I would love to be a reference for Pnina Merzel, who is an outstanding real estate agent. Pnina brings so much to the table!She has accumulated a real understanding of the ins and outs of the neighborhood, she approaches things with honesty and integrity, and has an unusual ability to understand the specific needs of her clients"
- Danielle S.
"Penina Merzel went above and beyond..."
"Penina Merzel went above and beyond, providing unwavering support, guidance, and encouragement throughout my journey to sell and buy, making a daunting process manageable and empowering"
- Ariella G.
"I worked with Penina to buy our home..."
“I worked with Penina to buy our home, and I’ve never experienced an agent like her! Penina wasn’t just focused on securing the best deal—she supported me emotionally, helping me weigh pros and cons, clarify my needs, and navigate every bump along the way. She felt more like a friend and coach than an agent, always prioritizing my best interests.
For anyone, especially Americans navigating the Israeli market, I can’t recommend Penina enough—she’s truly one of a kind!”
- Esther D.
"Aliyah was always a dream for me..."
“Aliyah was always my dream, but I struggled to make it work. Other agents would ask about my budget, but I had no idea what I could afford or how to navigate mortgages in Israel. Every conversation left me discouraged, until I met Pnina.
Pnina took a completely different approach. She listened to my goals, understood my broader financial picture, and helped me create a realistic budget. From there, the search began. She was persistent, creative, and found solutions for every challenge, even when financing posed issues.
Pnina truly cared about me, and thanks to her unique guidance, my once-unrealistic dream became a reality.”
- Simcha S.
"Pnina! Thank you..."
"Pnina! Thank you for helping us so much along our process. We would highly recommend to all of our friends!!"
- Shayna U.
“I can’t recommend Pnina enough..."
“I can’t recommend Pnina enough as a real estate agent. Her deep knowledge of the rental market and attention to detail made our apartment search smooth and successful.
Pnina took the time to understand exactly what we needed and kept us ahead of the game, sending listings that matched our criteria before they hit the market. Her negotiation skills helped us secure favorable lease terms, and her organization and communication made the entire process stress-free.
What truly sets her apart is her genuine care—she provided honest feedback, insights on neighborhoods, and even followed up after we moved in to ensure everything was perfect. If you’re looking for expertise and exceptional service, Pnina is the one to call.”
- Itai
Ready To Start Your Own
Success Story?
Frequently Asked Questions
Do you only work with first-time homebuyers?
No, I work with a wide range of clients, including first-time homebuyers, investors, and families looking to upgrade or relocate. Regardless of your goals, we'll clarify your needs and financial situation to find the best solutions.
How do your financial coaching and real estate services work together?
As your finance coach and real estate agent, I consider both your immediate and future financial goals to find a property that meets your current and evolving needs.
Do I need financial coaching if I’m already pre-approved for a mortgage?
Yes, reviewing your overall finances before committing to a mortgage is beneficial. You may qualify for better terms or discover new opportunities.
What areas in Jerusalem do you specialize in?
I specialize in French Hill, where I live and work. My local expertise provides clients with valuable insights. Additionally, I have a network of trusted agents across Jerusalem to help you find the perfect home throughout the city.
Do I pay separately for the finance coaching or is it included in your real estate services?
Let’s Take the Next Step Together
Whether you’re securing the right financing or searching for a home, I combine financial expertise and real estate guidance to support you every step of the way. Together, we’ll build a solid foundation for your future in a home and community that align with your values and goals.
