Jerusalem Real Estate and Financial Coaching for Anglos in Israel and Abroad

Personalized guidance that honors
your values, your budget, and your pace.

Whether you're making Aliyah, investing, or buying for the first time.

It’s hard to know where to start, who to trust, and how to make the right decision.

You might not have clear answers about your budget.
You may be unsure which community will truly feel like home. And too often, agents push properties that don’t reflect your values or needs.

That’s why I designed a boutique experience tailored exclusively for buyers like you.

This is more than real estate

It’s about understanding your vision, guiding your decisions, and helping you feel empowered: financially, emotionally, and every step of the way.


Unlike agents who juggle listings and sellers, I work solely with buyers. No exclusivities. No pressure. My focus is simple: finding the right home for you- one that fits your budget, reflects your lifestyle, and feels right in every way.

By collaborating with all agents and homeowners, I ensure that you have access to the full landscape of opportunities.

My only agenda... is you!

Finance Coaching

Not thinking about real estate? Let’s bring calm and confidence to your finances.

  • Track income and expenses

  • Master budgeting strategies

  • Enhance income opportunities

  • Set and achieve financial goals

Buying a Home in Jerusalem

I am ready to join you – no matter where you are in the process

  • Clarify your budget

  • Find the right community

  • Explore properties with confidence

  • Get step-by-step expert guidance

Renting in Jerusalem

Not looking to buy? No worries!
I offer the same tailored guidance to help you find the perfect rental.

  • Explore rental options without overwhelm

  • Discover a community that fits your lifestyle

  • Clarify your budget and financial options

  • Get guidance on furniture and appliances

Meet Pnina Merzel

I’ve made this journey myself and helped many others along the way. With a background in life coaching and financial coaching, I bring both real-life understanding and deep listening to every conversation.

This isn’t just about finding a property. It’s about finding stability, financial clarity, and a sense of belonging. I’m here to walk with you, step by step, so you feel confident and supported through one of the most meaningful decisions of your life.

Testimonials

Real Stories. Real Results

Ready To Start Your Own Success Story?

Frequently Asked Questions

What makes your approach different?

I don’t just help you find a property, I help you understand if it’s the right property for your life and your finances. Whether you're making Aliyah, upgrading, or investing from abroad, I guide you through the numbers, the neighborhoods, and the emotional journey with clarity and care. My goal is to empower you to make confident decisions that align with your values, budget, and long-term vision.

If I’m buying a property now but planning Aliyah later, what should I prioritize?

It’s natural to feel torn between community fit, investment potential, and rental viability and ideally, your property will touch on all three. The right balance depends on your personal goals, and I’m here to help you sort through them.

Community fit is often more important than people realize, especially since Aliyah timelines can shift unexpectedly. Feeling at home in your neighborhood can make a big difference when the time comes.

If rental income is part of your strategy until you arrive, then ease of renting becomes essential. You’ll want a property that appeals to tenants and is simple to manage from abroad. Together, we’ll explore your priorities and create a plan that supports both your financial future and your Aliyah journey.

How can you assist me with community guidance?

Community is everything. And I am determined to do whatever I can to help you find the right fit. Through my broad network of friends, family, and clients across Jerusalem, I offer personalized introductions to people living in a variety of neighborhoods. Whether you're curious about schools, shuls, lifestyle, or local culture, I’ll connect you with likeminded individuals who are happy to share their experiences and answer your questions.

I'm just starting the Aliyah process and unsure where to begin with rentals. How can I reach out if I don’t yet know what area or price range I’m looking for?

That’s exactly when you should reach out. You don’t need to have it all figured out because it is my greatest privilege to help you get there. As a finance coach and an Oleh myself, I know how overwhelming this stage can feel. My role is to guide you with clarity, compassion, and practical tools. We’ll talk through your expectations, explore realistic options, and build a clear picture of what’s possible based on your goals and budget.

If my finances are already tight, won’t financial coaching just add more pressure and stress?

I completely can relate to your concern that finance coaching will be a very disempowering experience. You are anticipating that you will have to relinquish control and take orders from a third party who will determine the lifestyle changes that you need to make and the values that you should have. 

However, I can assure you that finance coaching is everything but that. It is the empowering experience that you have been craving.  It is the opportunity to have the financial freedom that you want and deserve so that your decisions about money are truly reflective of who you are and what you value.

Let’s Take the Next Step Together

Whether you're searching for a home in Jerusalem or seeking financial clarity wherever you are, I’m here to guide you with care, insight, and a deep respect for your values and goals.

052.618.6965

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